What to do to make connections with Gift-Givers during the Christmas Season

In the holiday season, your audience may not necessarily be typical, all-year-round customers, but instead people that love those shoppers.

If, for instance, you offer hiking-related products Your typical customers could usually be avid outdoor lovers. In the Christmas season, it may be the spouse, parent, child, or friend of an avid outdoor person or who might be averse to being outdoors for themselves.

How can you assist them find the right gift for their beloved particularly in the event that they're not knowledgeable about what you sell? Let's have a at.

Make gift guides for your creations

Let's say that your store has a lot of merchandise based on video games including t-shirts and strategy books and posters. The typical customer may be familiar with all about each character, game, or inside joke. What about the dad who wants to impress his daughter with a gift to celebrate the holiday season?

They could also create gift guides based on price (Top Video Game Gifts Under $35) or on age (The Most Popular Gifts for Gamers Under 12).

Find items that match the guide's theme and include a couple of sentences about why they make a great gift. The best way to do this is to include the items you own as well as related products from other stores to ensure that you don't seem too biased.

Offer bundles, packages and bundles

Bundles simplify things! Instead of having to browse through dozens of products looking for an item that is perfect for just one of 15 people you're buying for, one can simply buy a curated gift package.

Two ways could approach bundles:

Offer pre-packaged sets. Add a package of goods that are all together. If you're selling cosmetics, this might be the spa set. If you sell snacks, this could be a movie night box.

Suzi Wong Creations, a British-based company that sells fightwear, has a kids' luxury bling boxing set. The gift-giver can pick the size of the jacket, socks as well as shorts. They can also choose the option of customization across a range of areas. It's an simple way to shop for their beloved one who loves boxing.

Answer all their concerns

As much as you want to make it easier for your customers to get the answers they need it is possible to focus even more on this during the holiday season. Add questions and answers to your FAQ page , and then write blogs that address directly to new customers.

Here are just a few examples:

• How long will your goods last?
• What number does my beloved family member require?
• What are the accessories that you need?
• Does anything need to be re-designed?
• Are your products compatible with the products that my relative or friend already owns?

Also you'll want to respond to any questions regarding shipping or turnaround timeframes (especially in the case of delays around the holidays) as well as return policies or anything else that may influence a buyer's choice.

Gift cards can be added to your shop

How do you handle a new customer who is having trouble picking the right gift? Maybe they'd prefer to give their relative or friend the freedom to pick out exactly what they want.

Brown Brothers, as an example, also sells gift cards alongside their wines. There are a lot of factors to think about when purchasing wine -- red or white sweet or dry, sparkling or flat -It's the result of a decision made by a person. Some holiday-goers may rather buy their wine-loving friends the gift card they want instead of thinking about the wine they'd like.

Write detailed product descriptions

Product descriptions are a great option to provide new shoppers with all the information they require to make an choice. Also, be sure to provide plenty of detail. Include how the products you are giving away are utilized, explain scents and flavors, and add extra information such as size charts or allergies. This helps people feel confident about the product they're buying.

Make a change in your marketing terminology

When running holiday ad campaigns designed for new customers, think about changing your message. For example, if you're selling paint and paint, for instance, you may currently have ads that read:

"The most excellent single-pigment watercolors, that are so well-ground, they could be used to create 0.15 millimeter airbrushing."

The ad might be exceptionally effective if you're targeting skilled artists. However, it probably won't be much of a deal to someone seeking to buy a fantastic present for their friend who is an artist. So, instead, you could say something like:

"High-quality lasting watercolors even the pickiest painter will love."

Other items that you would like to recommend

People who are shopping for the holidays may be searching for multiple presents, particularly when they're buying for parents, spouses, or a child. If they're not aware of what you have to offer and are looking somewhere else for other products.

Instead, make it easier for customers to complete everything they need to do through your website by providing the product suggestions. You can add related items to specific product pages using the default function.

Create a collection of images

• An array of angles. Display the item from side and back, the top and bottom, and the sides.
• Utilize cases. Show how the product can be used in the photos. Also, if the product has several purposes, for instance, a chair that transforms into a child's seat and vice versa, display all of them.
• Size. If the size of the product, demonstrate it in context, like the hand of someone who holds it.
• Color. Make sure your photos are well-lit and accurately communicate the color of your item.
• Your target audience. Include people in your photos who represent the people who will use your products. Are the items intended for parents? Are they for college students? Dogs? Make sure they are engaged with these products. This can help prospective buyers imagine their loved one really using them.

Reviews of feature articles

If someone isn't likely to have a lot of knowledge about your store or industry Reviews can be the most important factor. They may not know if your products are high-quality and reliable, but if they see real ratings and comments of people who actually utilize your items, they're more likely to be able to trust your brand.

Remember your audience

Any time of season, you must take into consideration your audience when making every decision that you take. But during the holiday time, the focus of your customers could shift to gift-givers. However, that doesn't mean you should change absolutely everything about your online store and marketing strategies There are a few things you should consider.

Use the suggestions above to ease the burden of customers and drive sales. How have you adapted to this season? Let us know via the comments.