What video experts are doing to leverage AI to create video
The way my AI chatbot, which I trained to understand Bob Dylan lyrics says, "The times are changing'."
Although AI-Bob might solely discussing how artificial intelligence is fundamentally changing the ways of how professional filmmakers and video editors think or shoot and edit video these days but I'm not able to guarantee that there wasn't just a tiny part of his machine-learning thinking.
The concepts of artificial intelligence existed since the very beginning of science fiction literature. In many ways, we've suspected that the future was in the making for quite a while.
Even with a bit of prescience, nobody really expected AI to enter the market so quickly. The latest AI tools are systematically altering the way videos are created as well as new AI tools are making workflows faster and more efficient.
If you're interested in learning the ways to leverage AI for your videos, and -you guessed it -- keep up with the ever-changing times the best way to do it is by providing the tricks and tips below.
The background of AI in film and video production
From the very first screen portrayal of AI in the film "Metropolis" (1927) to the famous HAL 9000 AI figure from "2001: A Space Odyssey," AI has a lengthy history within film. As a instrument for film production AI is relatively brand new in the field.
Adobe released its machine learning and artificial intelligence technologies Sensei in the year 2017 as well as a host of other film and video tech brands have been experimenting with ways in which artificial intelligence can be utilized to streamline different editing and production processes over the past 10 years.
However, for the most portion, AI was not a major part of the production process prior to the last few years. The majority of applications are limited to preparation, transcriptions, and the planning process and is one of the main methods to streamline the process of your work with AI.
AI to help with production pre-production
If we're talking about AI and its use in the present (as as opposed to the potential it has for the near future) The majority of the new breakthroughs in recent times have focused on the writing and text. Thanks to ChatGPT revolutionizing the industry thanks to its massive language models chatbot features, we've seen that AI can be great in understanding text and creating it and even speech.
Because of this, most of the ways AI has gotten its foot into various creative projects (and in particular in the realm of video is via automation of diverse tasks involving text such as transcriptions and subtitles.
From rev AI from Rev AI to Otter There have been a variety of new tools popping up, capable of taking long clips of video or audio and employing AI to swiftly and accurately convert them into text for editors to work with.
In addition, thanks to newly added text-based editing capabilities to video editing applications like Premiere Pro and DaVinci Resolve Video editors have the ability to read the transcriptions, and then make adjustments via text. The changes can then be changed into the video.
These are all great devices for preparing productions as well as you could make use of AI chatbots like ChatGPT for all kinds of scripting, shot list, production scheduling, and even coming up with creative titles and descriptions for your videos as well.
Below are the top three pre-production AI instruments:
AI to improve production
Then, we can move onto the more interesting stuff. While AI is mostly restricted to post-production and pre-production thus far, there are numerous ways the way that AI -- and in particular AI that is generative AI could be used to help with video production.
Looking at generative AI specifically, AI apps like Runway and Pika are already breaking into the creation of videos based on texts, images or video prompts. Although they may seem a bit unprofessional and animated in the present, with the right prompts and stylings they could bring about photo-real generation -in a shorter time than you'd expect.
However, with the tools that are available currently, the best option to use AI on your current project may lie with using AI to give depth and energy to your videos and also to streamline your production process while working on location.
Furthermore, due to AI and the number of creative possibilities available to you in editing the photographer can shoot a lot quicker and more loosely knowing that you will always have the option of using AI to eliminate undesirable background elements, crew members, or other cameras or equipment.
Below are some useful AI-powered production tools that you can look into:
The impact from AI on stock imagery as well as video B-roll
Before we get into post-production we should also mention that of all video industry, AI is going to possibly revolutionize stock images and B-roll in the biggest way. With the addition of AI editing software, video editors will eventually be able to trigger and create all kinds of needs, both specific and niche for stock photo or video.
However, as we're rapidly learning about AI as well as its uses and rights, there are many questions that need to be asked concerning the source from which AI apps are getting their videos, images, and other data to meet their needs in machine learning.
For example, an example, a class action lawsuit has been filed recently on behalf of Stability AI, DeviantArt, as well as Midjourney because of their usage of Stable Diffusion on behalf of numerous artists who claim that the AI technology uses millions -- and possibly billions of copyrighted images.
We're entering an interesting age when stock images and video are becoming more flexible and also more crucial to source authentic AI generations and not unlicensed (and possible illegal) images or videos made by other artists' or companies' work.
AI in post-production
Moving on to post-production and post-production, we're seeing the full potential of AI as well as how revolutionary it could impact the entire industry. As we covered earlier that generative AI is a particular area of interest and will be the defining feature of the decade in editing video.
The times of having to re-shoot and the necessity to return and make frame-by-frame edits to the shot in order to eliminate a character or change a logo. New generative fill tools in Premiere Pro and similar AI-powered features are coming to all of the major video editing apps and tools.
There is also text-based editing where editors can use AI to completely translate the video, and then make modifications to the text in an option to smooth interviews (no more "ums" or "ahs") as well even totally create new footage or future scenes.
With AI tools being developed for every kinds of post-production services like color correcting as well as editing, as well as using the power of generative AI to create different camera angles AI is already beginning to shape video editing into a completely different creative technique.
Top 3 AI Production instruments:
Strategies and techniques for utilizing AI to enhance video content today
Even here at we're constantly exploring new methods to integrate AI in our production to better streamline content creation and improve workflow efficiency.
"As an editor of video I'm constantly thinking about the logistics of continually changing our content for the coming years. I'm often shooting in rented locations, not in our studio. So when something happens and we want to tweak or enhance certain audio clips in the video, we'll have be able to shoot again. It's a lot of fun to consider the ways AI might be capable of taking our current recordings and produce new sound bites that are exactly the identical acoustically. That could be quite helpful in our productions." Elise London, Senior content Production Manager at
To wrap things up we'll go over some tips, tricks, as well as a couple of additional AI tools to help you get up to speed with an AI-powered video production workflow.
The true power of utilizing AI for your projects is going to focus on optimizing and streamlining your production through and through. These suggestions are designed to making your life easier. (Read this: you aren't 100% replacing yourself and your staff with AI robots... yet.)
- feed your video production requires a chatbot (like ChatGPT) to create the basic plan of production and timetable. Does it match the expectations you'd have? If it does, then great. However, if it differs, see if your AI plan might save you any time or resources.
- If you're looking for creativity in your script, you can try offering AI an opportunity to change it or spruce it up. Also, you can provide your instructions to AI prior to starting. However, in case you're looking to see how much AI can help you, allow AI the chance to work on improving (or even provide feedback) for the script.
- For concepting and storyboarding, try using the creative AI app (like Midjourney or DALL-E) to come up with concept art. You can feed these AI apps either text or images as prompts or prompts, and see how well they could do with diagramming your shot setups and camera designs.
- Before hitting the setting, consider if AI apps can further streamline the production process. It never hurts to try to see whether AI could save time and money by keeping your productions short and effective.
- While on set, you can bring your conceptual art to the set and edit it in real time. If you're receiving comments from the crew or cast about potential changes, you can quickly input this data into your AI-powered generative AI tools to tweak your production design and elements when you're still on set.
- When you have finished your production, use an AI tool like Rev AI or Otter to transcribing your video. This can be very helpful when it comes to editing your footage since it lets you review transcripts rather than reviewing the entirety of the footage (and transcribing it yourself).
- You can make changes immediately and even edits to your film in accordance with these transcripts. Tools such as Adobe's text-based edit features will help you to make the necessary changes after you upload your video to your NLEs.
- Make small or substantive adjustments to your videos employing generative AI software. AI apps like Runway and Stable Diffusion can help you add in new graphic elements or footage created built around text or image requests.
- When you've exported your video, you can use AI text chat software to generate fresh and unique titles and descriptions for your videos prior to making them available for upload. Explore different options to determine which fresh and imaginative titles and descriptions could be the best for your needs.
Remember though, these are only tips and ideas for incorporating AI to your video workflows today. New AI tools and features appear almost every single day. So stay up to date with any latest innovations or innovations that could simplify your video productions further.