What was the method that led to the way Asha Downes founded her business that is a natural hair stylist that was founded on self-acceptance and science

Discover how Asha Downes turned her own natural hair journey into a education and training business that is based on kindness, scientific research, and self-love.

At first, Asha Downes dreamed of being able to have hair that was longer. She was a hairdresser who enjoyed playing with her friends and experimenting with styles of various types. But she was repeatedly told that it wasn't possible to cut her hair that was Afro-textured in the length she desired.

All of that changed once Asha entered her final teenager years. As she browsed YouTube she saw one artist with the same hair type and texture as her the naturally long hair. Although everyone believed it could not be done hairstyles of this artist appeared solid and healthy. Asha realized that what the creator was capable of doing it, she was competent to do it.

In the present, Asha runs Naturally High Hair, a company that assists women in growing their hair with personalized coaching and informative classes . Asha has been awarded the 2022 Fall Creator Fellowship, and we were impressed with her compassionate, holistic way of looking after the clients she serves. In addition, she's on track for the top certification in trichology to expand the understanding she's acquired with regard to her field of expertise.

This is the story of the way Asha turned her love of hair to a coaching, education and coaching business that is changing the style of hair of women - and their lives.

It is the transformation of passion into a business that is genuine

When Asha began to understand the benefits of natural haircare She wasn't the only person to do so. Many women around the globe were also documenting their experiences with their hair. They also shared their hair experiences "This was before YouTube turned into the space for business which it is now, and people were sharing their tips, recipes experience and mishaps."

"It was eye-opening to be able to see the quantity of Black women that were engaged in this discussion, even though we're across different parts of the world. We all go through this, but it's named"the Natural Hair Movement."

Asha made the decision to post her story her story on YouTube. Asha took the choice to share her story with the world. She was attracted to YouTube as it's where the other YouTube creators were spending their time. "I joined them," she explains. "I wasn't aware of my future direction to follow. I was simply trying to find ways to get more involved."

Her YouTube channel Asha has documented the entire process she had to go through while she sought to learn and master how to properly handle her locks. It was an obsession that became a passion as well as Asha determined to make it clear that she was real self. Her videos were loved by viewers Over time, their YouTube channels as well as the Instagram page are growing.

"While I was documenting my experience starting at the beginning however, I was not absorbing the images, nor those who watched," she says. "It gave me the chance to record my experiences of my hair. People found it interesting and began to follow."

Due to Asha's influence on social media platforms, her creative method was much more thoughtful and she was thinking of ways to create new content to offer her followers.

Meanwhile, Asha was working full-time and was living in different places across Europe. She had been looking at opportunities in the area of hair for large companies However, none of them seem appropriate.

Asha was an YouTuber simply to record her personal experience. Her authentic and genuine videos received the attention of those who watched them , and she began to realize that she had the potential to make an effect. It was clear that monetizing would allow her to make investments in the viewers and also expand her understanding. She believed that the activity would evolve from being a pastime to something that could be an enterprise of profit if she was able to devote all her time and attention into the field. All was in the right place.

Asha was on her way to work excursions in the Caribbean at the time that the pandemic caused global lockdowns. There was nowhere to go and lots of time available, so it was the perfect time to get in the water.

"There wasn't any chance of taking action that I was confident in. In the lockdown zone, it seemed like I was presented with an opportunity and I chose to make advantage of."

After that, Asha began doing her job.

Simple and efficient It's an effective launch

Asha was initially planning to offer physical products for hair care, however she was approached by a teacher who viewed her website and discovered it to be a massive one. She suggested she instead give consultations on a custom basis. This advice, along with the difficulties of finding items due to the global pandemic caused her to follow Asha to the internet.

Her initial offering was a one-on-one regimen-building workshop. It was unclear the response to her fans and she kept her initial plan of her launch as basic. The creator created the Typeform application and published the URL via Instagram alongside a description of the coaching she offers.

"I shared about the projects I had been doing and encouraged others to take part," she shares. "I received over 200 replies. The people who submitted the application were seeking coaching and didn't need to pay but they provided me with emails, since they discussed the hair issues that they were having. Then, they contacted me via a booking form."

This is an excellent approach to test the concept with absolutely no upfront cost. Asha designed a product she felt cost a reasonable amount and observed the level of excitement she experienced from her targeted customers.

Through software, she was able learn what the customers wanted according to their personal preferences, and also increased the number of subscribers to her emails. People who believed that they could be a perfect connection would end up being the very first customers she would be working with. And she showed that it was feasible before spending endless hours and millions of dollars to prepare for the launch of a major campaign.

Asha began meeting with clients. She quickly realized the needs of her clients included more than just recommending hair care products, or creating custom hair care regimens.

"I discovered that this job is more than picking the right materials and patterns. There's lots of thinking task."

"There's an underpinning relationship between self-acceptance, and the growth of hair that's robust and healthy from the beginning. The hair you have is protected and then discarded. Hair is a dying fibre. It's unrevivable. no matter what you do to your hair , the hair's memory will affect the hair's future."

After this, Asha shifted to a more holistic way of life which focuses on the acceptance of self-love, hair and self-love .

"One of the core tenets of my program is the idea of complete tenderness. If you're hoping to be at ease with your hair, you must to be willing to accept it. Accept it with patience and confident that your hair looks according to a specific manner. There's a link to self-acceptance that is important along with being soft and keeping your hair in order for growth."

The feedback she received from customers were invaluable for helping Asha create the content of her coaching classes and also define the structure of her business overall. When working with customers, Asha discovered that one-time coaching is ideal for those with a good rapport to their hair. But, it didn't work for customers that needed to have a more accountable relationship with their hair.

This inspired her to develop the complete program of coaching called Longer Lengths(tm) which provides ongoing help over a longer period and aids clients to develop healthier hair mindsets and habits.

In the present, longer Lengths(tm) is Asha's signature coaching offer and the primary method she uses to work with clients in a one-on one manner. Clients who are in various stages of their journey to hair growth, Asha is also able to provide the 90 minutes Growing Your'Fro Long Hair course. .

Asha is selling her on-demand crash course for sale as an online product so that customers have the chance to get quick wins at any moment, and she takes batches of lengthier Lengths(tm) clients every year.

An carefully designed mixture of software can offer the perfect solution for businesses offering training. Self-service solutions are cheaper and expandable, and give users the opportunity to speak with the creator before making the decision to invest. High-end 1:1 services are perfect for those who require closer interactions. By using both services there is the possibility to connect with many more people within your population.

We'll then look at the strategies to assist Asha to overcome challenges while maintaining a company that is in keeping with her needs and the demands of her customers.

Here are some suggestions from Asha to get rid of your own barriers

Every company faces its fair share of number of difficulties, however Asha is able to face the challenges head on confidently. What is her secret? Find help from professionals to combat the imposter's disorder and find your uniqueness.

Helping others can save time.

"I am aware that I do not know all the answer."

"I know that I'm not aware of the entirety of what's available... speaking to an expert helps me sort out the confusion and stops me from being wasting time. This is why I put the most importance on this sort of information."

Do you require help for your business , but aren't sure what to do?

Find evidence to combat this illusionary syndrome head-on

Get started by keeping an energetic beat. "I keep a note of every good activities I've done," Asha elaborates. "I make a list of my successes before I start programming my brain to consider positive experiences that take place throughout my day."

In order to build your own impressive history, you'll need to set up an account on your personal computer where you store five-star ratings along with thank-you notes from customers. If you're feeling down or uncomfortable, open the folder and think about the amazing person you are.

The next stage is to establish yourself as an authority in your field. According to Asha, "Another way to battle imposter syndrome is by becoming totally captivated by your products the company sells. I'm fine with being completely enthralled by certain things, to the point where some folks find it odd. I have a wealth of hair-related information. I'm always reading about hair and reading about hair."

Learning about your subject and getting information can ease the feeling of uncertainty. You can do this by doing your own research, practicing as well as investing in higher-education certifications like Asha .

In the aftermath of the conversation she had with her accountability coach about the incident, they realized the absence of details caused it to be difficult to record at the current time. The script for the video wasn't done, and the objective was unclear. After she had clarified her goals, then rewatched the video and made changes, her feelings that she suffered from Imposter Syndrome dissipated.

After that, Asha asks herself, "How do I approach this issue in a way such that even though I am experiencing these kinds of feelings, I feel good? The reason I decided to record this video? What am I hoping viewers to gain from viewing this video? If I answer that question I'll be able to tolerate whatever discomfort I'm feeling."

Simply put, imposter syndrome is an occurrence that's common for creatives, but it's not something that should be considered a problem. According to Asha she says "The positive aspect of combating this problem is that you begin becoming a character who doesn't hesitate to walk away when faced with anxiety."

Know the elements that distinguish you from others

Be aware of the qualities that make you distinct in your creative. Certain abilities or traits will distinguish you from the rest and help you stand out to potential clients.

"Apply yourself to your field, and then try this,"" Asha says. "And you can apply yourself to other areas in order to add your unique twist to the subject that you're working on. If you're in my situation I'm also willing to offer help either in German or Spanish."

Asha is also a scientist who has a background that gives her work a unique scientific twist.

"Don't concentrate too much on the details of what the other players on the field are doing. Find your own way to stand out and constantly improve your abilities which allow you to stand out."

When you seek support from your peers in dealing with imposter syndrome by sharing your personal strengths and abilities and you'll be started on the path to making your business something you're happy with .

"Follow your heart's desire. It's a pleasure to have designed this course. It is based on self-acceptance and being able to comprehend research in hair, cosmetics research, nutrition and responsibility and styling in addition to the wellbeing. I've also merged all of it into one."

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