Why Creators are Leaving Substack to Community Platforms Mighty Pro
Over the past few years, many of the most successful writers, creators of courses, as well as entrepreneurs have made use of Substack as a means to generate income from their work and grow their audience by utilizing the basic format of newsletters.
In reality, platforms like Substack, Patreon, Ghost as well as other platforms are great for giving some of the world's more prominent thinkers a chance to swiftly share their ideas However, these platforms were not built to form deep connections between their creators and their patrons. They do not give creators the chance to expand their companies beyond paid memberships.
We're about to explore what you can do to take the results you've had using Substack and then move your business to Mighty Pro where you'll be equipped to create your complete business's entire ecosystem.
A crowd isn't a community.
We'll start with the primary thing you need to know about Substack as well as its competition. The "audience" created on those platforms isn't like a community.
Sure, Substack has built basic capabilities for community development, like the capability to allow users to access the "community" option in their email to look through the comments sections of your post much more quickly, but this simple function does not create connections between individuals.
A lot of authors, course creators and researchers are turning to Substack as a method to bypass traditional social media platforms like Facebook and Twitter which often breed harmful interactions and driving-by-commenting and more deliberate places and earn money from it.
It's an amazing goal but community goes beyond a simple comment box for the post.
You may have already recognized that this is the case and considered establishing the Facebook Group or a Slack/Discord group to bring together the Substack members. It's a good idea, but I'd be contemplating the implementation further. If your engine for content is located in one place (Substack) and your network is in another, you're fracturing your audience and forcing them to do more effort to make connections with you and others once they've gone through your emails.
A writer who is among the top acclaimed living American writers today, George Saunders, launched his own Substack newsletter, dubbed Story Club last December. Following the launch of his book A Swimming in the Pond in the Rain which had him with analyzing seven short stories by the Russian authors Chekhov, Turgenev, Gogol and Tolstoy and Tolstoy, he started receiving messages from readers wanting to keep the conversation going that he had started in his book. Story Club is Saunders' strategy of building an international literary group with his own name, outside of social media that he eventually plans to monetize.
He wrote about his decision to work with Substack saying, "Substack, I'm hoping, will offer me the best parts of social media (engagement with readers, a place to work through ideas) without the quick opining/anonymity-related snark that tends to plague Twitter, et al." Story Club sounds like an amazing place for a literary writer looking to connect with one of the top writers and others who are like them, but the platform can be a hindrance to making relationships outside of post-it notes.
That's why the most successful creators are drawn to platforms such as Facebook Groups to supplement their Substack efforts because it provides an additional avenue for exposure, options and also a chance for users to interact with one another. At the end of the day, communities are built upon the idea of a community that gives back. What can you do to foster this on a platform which rarely allows its members to take part? What, if anything, do you think is the rationale behind why people is required to pay to have this kind of interactive?
But what happens when you establish your company on a platform that integrates your social media with activities in the field of content? No matter what it is, columns in online classes, columnists, paid subscriptions to mastermind-based groups or an even larger number of people who want to reach an end-to-end goal, Mighty Pro allows you to manage it all and you are able to do this regardless of where you are on the internet or your smartphone.
A community designed to last
The team at Mighty Pro, we've worked with successful creators, organizations and companies that run enterprises that range from six to seven figures. What we've found to be the case for a lot of clients is that before Mighty Pro they are juggling various platforms, integrations, and other tools that allow their company to operate as well as host the ventures that comprise the company.
A successful course creator and television personality that uses Mighty Pro to run their subscription service approached us due to the need for an online platform that would bring everything they'd created together. They provide the well-known Substack newsletter along with online courses, physical and digital items and a loyal public that watches the morning live stream each day with tens of thousands. All of these activities have been developed on a variety of social media platforms including Substack, Instagram, TikTok, Facebook Groups, and Kajabi. There are numerous elements that move.
Instead of enduring the pressure and strain of managing the various technology options, the developer came across Mighty Pro as a way to tie everything in to provide a completely branded mobile-friendly experience. It lets them provide livestreams, courses, subscriptions, and even paid memberships, all in one location.
What I'm trying to convey is: Substack is a great platform to accomplish a particular thing: sending out emails. If you're only interested in this, then it's logical to use their platform. If you take a look at well-known creators such as George Saunders who hopes to create an "interactive and challenging" user experience with Substack, you'll need consider why Substack could be the ideal platform for this?
The future of digital business is fueled by communities on the internet the need for community, and it is much easier to create your own within a location you own and that's familiar to your customers as well as one they are able to use anywhere. The term "community" is not just used to describe sporadic comment sections, it's a group of people coming together for a purpose they could not do on their own. Mighty Pro allows creators to achieve this task in their own way.
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