Crealanta Magazine

Why instructional videos are a game changer for events |

Jun 27, 2023

It's becoming harder to get people to show up at an in-person or virtual event. If landing page promotions, emails, and social media posts don't get your event the numbers of registrations that you'd like, it could be time to consider how video can drum up excitement and demand for your event.

Videos that instruct will help participants to grasp the significance of your event. Instead of creating a landing page with paragraphs explaining the event's details, send some punchy videos with the people you want to reach. You can pique participants' curiosity about the topics that will be discussed at the occasion, give details on the venue, answer common questions, and ultimately show the value of your event with visual story telling.

Although generating interest for your event can be hard, it can be more challenging to keep interest high once your event is live. Virtual events have a no-show rate of 35%. To encourage people to log in and take part in your event, it is necessary to create an effective marketing strategy that excites as well as educates and motivates participants.

In this blog this post, we'll discuss suggestions and examples of instructional videos so you can design event marketing campaigns that are FOMO-inducing.

The following article:

What is an instructional video?

5 ideas to prepare for your event's instructional videos

Video clips prior to the event can help set expectations with attendees, hype up the space as well as make your event easier to access. Furthermore, 47% of marketers think that interactive content is one of the most effective methods for generating leads.

Looking for some inspiration to generate excitement at your next event? We've got five ideas on ways to build excitement with pre-event instructional videos.

Event venue walkthrough

Videos that you have prepared for the event should generate hype. Sharing an event venue walkthrough video is an excellent opportunity to inform guests about the upcoming agenda. Also, they can be a way for those who haven't attended to feel a sense of anxiety and sign up.

Brian Cole, the founder and chief executive officer of the creative production firm edgefactory Explains that walksthrough videos for venues are part of a series designed for getting people ready to go.

"This video could include images of the city the meeting is taking place to make attendees excited to travel, some key bullets to inform the participants and encourage them to participate, and an invitation to register," he says.

"Then we create different videos like explainer videos on how to register for an event, or on how to install and use an event app, or even listing the top five things you need to know before attending the conference."

In the case of Atomicon, a UK-based marketing conference Atomicon posted an ad that gives prospective attendees an idea of the setting, the atmosphere and the various events. It also includes a appeal to action that will boost conversions.

Live FAQ

Do you keep getting the same inquiries regarding your events? Schedule a live FAQ where guests can pose questions in real time. Give details of what participants can expect from the event and why they should attend as well as the time it's scheduled to start.

It's simple to make an informative and engaging Q&A with video. After recording your session, you can edit the footage, add them to an editable template and then upload it to the channel you prefer.

Screen recording of walkthrough program

Interactive maps

Need to show attendees where to find the keynote speaker stage? And where the post-party will be held?

If you're planning to host a big on-site event, an interactive map can help attendees get their bearings prior to arriving on the site.

Infographic video

A animated infographic or instructional video is a method of explaining the program of your day's schedule.

The event organizers can employ animations to inform attendees how to choose and reserve different events. Or even use an infographic to describe the reason behind your celebration.

Four ideas for live events instructional videos

Organising an event can be a challenge due to some unpredictability. The online registration process is only a couple of clicks, making registration difficult to believe. While thousands of people may have signed up to attend your online conference however, it's not a guarantee for presence until after kickoff time and the log-in.

Furthermore, how do you make sure that your attendees stay interested when they're at your online event?

Marketers need to grab the attendees' attention by showing the event isn't just an opportunity to study new information, as well as a means of interacting with speakers and socializing with fellow participants.

Make sure that your virtual and in-person guests entertained throughout your event with these instructional video ideas.

Demos

Demonstration videos can be a great alternative when you wish to demonstrate a product's features in its use. These kinds of videos often feature original footage that highlights a product through tests as well as unboxings. They can also feature someone explaining how to utilize the functions of the item.

In the context of the event, videos of demo could appear during a keynote speech or as an ad-break.

Tutorial

In the course of the event, presenters could present a recorded tutorial video. This video will teach the audience an upcoming skill like the use of a particular feature of the product.

It could also include a masterclass presented by someone who will explain how they achieved a specific outcome.

Screen-record a video tutorial

Screen recordings are becoming increasing feature in marketing campaigns. By 2022, 57% of video marketers created screen-recorded video.

This isn't a surprise that they're a simple method to display rather than tell viewers. The key is to edit them effectively so they look authentic and professional as opposed to amateur. If your event is focused on online technology, then slick screen recordings are a great way to demonstrate various features and usage cases.

Live streamed interactive sessions

Do you want your participants from outside to take part in your live events, too? Set up live streamed interactive sessions so everyone can take part. If you're planning to host an event live that includes speakers, you should include live polls and live Q&A or networking events to encourage participants online as well as in person to participate.

7 Tips for Post-Event Marketing videos

Event content that is of the highest quality can continue to be enjoyed long after the event's conclusion. Excellent event-related content created by presenters, topics, and sessions have the potential to engage attendees till the next event. Event organizers should try to establish brand recognition through the same event content that is always relevant so that attendees want to come back for the next event.

Beyond a standard highlight of your event video to help your attendees continue to be educated by using these ideas for online videos.

Key learnings video

In the aftermath of your event, provide brief snippets of information that will help participants keep the most important takeaways from the event or day.

Brian Cole of Edgefactory explains that creating recap videos helps keep your event going for a long time after everybody has gone to bed.

"After the ceremony, we offer an overview of what happened at the event, such as interviews with opinion leaders at the event, sponsors, or even the staff of the event thanks people who attended," he says.

"This helps viewers retain their learnings of the experience, and it reminds them of the importance to attending and makes participants excited for the next event," he says.

Brian's agency, Edgefactory, recently produced an enthralling video to promote 2023's Quest SKO IT operations and cybersecurity conference. The host interviews attendees, speakers as well as organizers on the reasons they're at the conference, their most important learnings, and what they've taken from the event.

Event recap video

Videos that recap remind guests of the benefits from your experience and inspire new participants to become excited.

They're also a great way to reuse your content from events as well as expanding your reach to social media platforms. Recap videos can include a mix of testimonials or highlights of the event as well as ideas for the year ahead.

Lori Hall, co-founder and director of creativity at the Pop'N Creative, a multicultural marketing company Pop'N Creative explains the way a recap video of an event has helped to increase the impact of an event that was a one-off in partnership with Hulu to New Orleans.

"We pitched a recap video to guide our consumers through the specifics of the experience and Hulu published a summary of each day on their brand social profiles. This allowed them to capture online impressions, and later upgrade these numbers." she explains.

"The Rink @ The Hulu Motel was a social reach of 8.1M and was boosted by celebrities, influencers and celebrities who posted their experiences on social media. The Rink at The Hulu Motel on their networks."

Audio recordings of speakers

Did you attend a lecture and learned something fascinating but then forgot it just a couple of days after? This has happened to many of us. For attendees to apply their learnings beyond your program, assist them through recordings of speakers available on demand.

Provide them with a link to the recordings of your speakers by way of a follow-up message few days after the ceremony. Make it easy for people to locate what they're looking to find by organizing your recordings into chapters and providing an unwritten transcript.

Semrush's Global Marketing Day, the brand shared recordings from its keynote speakers on the site. Visitors to their site can watch the recordings for absolutely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event and offer participants the chance to win cash prizes or bring out their competitive side by presenting an interactive video game.

The test could be held in the wake of a keynote presentation, following a schedule of events, or async once the event has ended.

Create personalized videos

Instead of distributing an ordinary text-based email that sums all the highlights of your event make sure you send an individual video. Show your face, thank participants for attending, and talk about your highlight moments from your event.

Training videos

80percent of people take part in virtual events for education reasons. Engage them in learning by sharing videos of training following the occasion. Based on the information from your keynote speakers' presentations You could develop an outline of the tips as well as best practices and important takeaways.

You can also ask your presenters to design short 10 minute training webinars loosely based on their presentation.

Follow-up Q&A

Participants may either submit their concerns prior to the Q&A session or directly ask questions during the live session.

Online course bundle

Turn your event into an online class series. This is an excellent way to ensure your event isn't forgotten. This is also a method of getting non-attendees involved.

Offer your course bundle for a single payment, or as a monthly subscription. Course videos can also create brand recognition for your future events and encourage more sign-ups.

Start creating your own instructional videos today

Videos that instruct you can assist you to promote your event at any point in your campaign. They're a way to generate hype, engage participants, and encourage potential attendees to register. The key to effective instructional videos is to know the audience you're targeting and to share content that'll entertain and educate your audience.

Do you want to take your online event involvement to the next level?

Marketing event instructional video FAQ

What do you need to know about making a good promotional video for your occasion?

An effective promotional video must serve as a teaser to the event, and create anticipation among prospective attendees. It is possible to build excitement for your program by presenting video walkthroughs, sneak peeks and highlights of past editions. The promotional video should be concise and short, so that the viewers are left with a desire for to see more.                 What are the benefits of event video marketing?

Video is one of the most efficient event strategies to let attendees visualize your occasion. Utilize your videos for marketing to generate excitement before the event, engage attendees, and increase the reach of your event after it will be over.                 What are some things to think about when creating a video for an event?

Before you produce a video for an event, have an outline. Make sure you have clear objectives for the event, be it raising awareness, increasing sign-ups and enticing attendees from home. To avoid overspending, set a sensible budget and stick to it.