You're Not Blogging Yet? Here's the Reasons You Should
Your site, your membership site, and your social media platforms all up and running. You're good to go you think? But not so fast! Believe it or not, you're missing a critical element--your business blog. "Really?" you ask. "Is this really all that important? Aren't the things I already have enough?" It's not, and we'll explain why.
1. Blogs are personal
If there is one thing consumers are missing these days, they're not getting up-close and personal with those whom they conduct business. With all the technological advancements and social media available there today, it's easy to become disconnected from users behind the curtain and the people behind the screen. Blogging is one place that can help bridge this divide. You can educate customers and prospective clients about your company, talk about why you're the expert regarding the product or service you're selling and prove your willingness to assist them learn about it. It's also a place in which you review the previous, talk about the future, and show what you're planning to do in the future (without spilling your dirty laundry, of course! ).
2. This helps you build relationships with your customers
When you allow customers to leave comments on blog posts You are encouraging them to engage with you. The comment forum is a place where customers can inquire about your offerings or services. Customers can also request clarification regarding something you have written in your post as it relates to your items or services. Also, they will be able to tell you what they like in various posts (and/or products) and, yes it's possible to tell what they don't and why, which is a good thing.
The open-comment forums allow users to express their opinions. It also allows colleagues to identify areas where you may not be doing enough. How can this benefit your business? It lets people know that humans are human, and you're not perfect, but when handled properly, that you're willing to rectify them and put the right choices for your clients. Furthermore, you'll display an ability to be flexible and willing to take on new challenges in a rapidly shifting business climate. The discussions openly show that your business is aware of change and how it is able to change.
3. It's an extremely simple and easy-to-learn method to make money and generate media
4. The blog you write on is where you build credibility
In sharing your expertise, expertise, trial-and-error experience and difficulties, you show your clients how much effort and dedication have brought you in your position as a renowned expert in your field. This builds your credibility and credibility and enhances the influence you exert on the opinions of your clients. Once you've established yourself as an authority, your customers will look at you as an dependable source of information about the products they're seeking.
In addition, you could find that you've gained the support of affiliates who are attracted to the company due to the blog. These partnerships could turn into profitable partnerships, or provide other opportunities. The most important thing is as you build your reputation, it can lead to developing a relationship with other people who are in your area and developing a community of similar colleagues in business.
5. Blogs force you to be more innovative
In your blog posts it's not just about giving a rundown of what your company has to offer--you're providing your readers with real-world experiences of the product. Your blog posts should not just contain an explanation of the reasons why your product is amazing, but they must discuss what it does for a person (either professionally or personally) and what makes it great. You should write about the things you believe will resonate most with the people you are writing for. Also, if you have an extremely creative, humorous or original blog, it could be the thing that sets your blog apart from others and draws a potential client's focus.
If you're still not sure if you should be blogging We'll discuss the matter! If you're already blogging what are your reasons for taking up the blog? We'd like to hear about your blogging experience. Tell us about it in the comments below.
Lindsay Flanagan Lindsay Flanagan is a senior editor as well as Social Media and project manager. She earned her Master of Arts in English as well as Creative Writing and spent over a decade at a higher level before joining Eschler. Eschler team. She and her husband are the proud parents of two amazing daughters. They have their home at Heber, Utah.