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Utilizing Facebook ads is the most effective method of scaling the online presence of a business. Facebook conversion tracking is vital for determining what campaigns are working.
Here is a quick guide on how you can set up Facebook Pixel Events to track the sales you make on Facebook ads! This isn't as hard as it may sound. This is how we track all of our sales at our top creators, and also how the top creators in our company track their sales as well.
The above video contains a full tutorial that will walk you through the process through the entire process. Here's a brief tutorial on how to install it. Also, you can find the transcript of the video on the bottom of this post.
Configuring the Facebook Pixel Event Facebook Pixel Event
Then, you'll need to open up your product that's being offered in the form of a One-Click Upsell as well as an the Order Bump.
Take a trip to A advanced Settings. Then scroll down until "fire pixels and create scripts when an order is completed".
Visit Facebook to set up an individual conversion
Select Custom Conversion for this purchase event. Select the Purchase Event dropdown list, and Modify Rule 1 to change URL to Event Parameters.
Choose Content_name is the dropdown that appears after it. Finally, type the name of your business with no spaces (this is the identifier Facebook will look for).
Next, give the conversion a name and leave the value empty for the moment. Find the next Facebook code for pixel which Facebook offers.
Return to the site for integration!
You can go back to Product Settings then copy and paste to "fire pixels and scripts after the order has been completed".
Step 3: make sure your Facebook code includes your new unique purchase event with the right name field. When you are near the end of your Facebook code, copy the code section prior to the script tag.
Today, r replace the general content name with what you named it during your customized conversion. C hange Value to the price of your item and change Money to the currency you're using.
Here's the reason why Facebook Pixel Events is vital:
- It is not necessary to monitor every URL your customer clicks on.. This can help you to not track all of pages on your "thank you" webpages after a client buys.
- This will give you higher quality conversion figures when you track just the specific product sold.
- - When you change your dashboard of reporting, you will be able to monitor only the information you really need to know about your business.
Advertisement via Facebook is the preferred option to scale. This is also the preferred method of most six and seven-figure creators. If you're interested in getting even more out of Facebook ads or require a refresher, Check out the Facebook Ads 101 playlist on our YouTube Channel .
Make sure you have Facebook's Conversion Tracking Cracked
The real team members are at your service seven days seven days a week. Our Knowledge Base is also a great source if you're looking for questions.
We've developed powerful features that will increase your sales. The beautiful templates we've created allow creators to launch their products more quickly than ever. Makes running your business online easy.
Check out our YouTube channel , Facebook group , Facebook page And Instagram .
Transcript Email Download New Tab
Brian Moran:
Hey everyone! It's Brian from . With this tutorial, I'll demonstrate how you can easily monitor the sale from your order bumps in one click upsells inside of the Facebook advertising platform. If you're a buyer starting out, you need to open up the product that's being sold as an upsell or the order bump. Within the settings for the product, you can navigate to the advanced settings section and locate the input box marked fire pixels and scripts when an order has been completed This is where you insert the code that fires your conversion pixel to Facebook. Prior to entering any information into this box, head over to Facebook to set up a custom conversion for this purchase occasion. Once you create a custom conversion, rather than basing the conversion on the URL the visitor hits, which is the default method, you can select the purchase event from the dropdown. Then change the rule by changing the URL into event parameters and select the name of your content in the dropdown next to it. then type in the name of your product with no spaces.
Brian Moran:
This name freeze for content that you enter will be the unique identifier that Facebook will look at in order to launch the conversion event. Then, you must give your conversion a name , and leave the value field blank to begin. When you're done, find the primary Facebook pixel code that Facebook offers and then go to the settings of your product. You can then add it to the field labeled "fire" pixels and strips once an order's finished. It is the final thing to do is make sure that the Facebook code includes your new unique purchase event with the proper content underscore field. At the conclusion of the Facebook code, copy the code section that we provide right before the last script tag. Once you've pasted it, change the general title of the content that we included with what you inputted in your customized conversion. After that, replace the value field with the price of your product . Then, alter the currency field to match whatever currency you're selling and that's all there is to it.
Brian Moran:
This method is simple and can be applied to any product that you sell regardless of whether it's a front final product, order bump, or a one click upsell. The benefit of this strategy is that it means that you do not have to make your conversions based on the URL that your customer clicks on after buying therefore you do not have to track all of your thank you pages again. Every time a product is sold, no matter how it's offered, the conversion will fire and you'll see which ads bring in the highest sales. To make life simpler, once you've set everything up you can log into your advertising account and click on the dropdown that allows you to change what shows on your dashboard for reporting. Click on the custom column button, and then search for the new custom conversion using the available metrics. Then, you are able to select a custom-designed conversion, and then reveal how many times it was converted, the cost of getting this particular conversion, and also the value in dollars by that particular conversion.
Brian Moran:
It's now possible to see all of the information in one glance whenever you sign into your Facebook advertising account. However, a word of caution that it could take up to a couple of hours after the first conversion is fired for some of those options to appear, so don't panic if you don't see the options immediately. We track the sales of all our products as well as how most of our top sellers track their sales too. If you're having any issues ask us and we'll assist in any way we can. If you're not making use of the internet to market your goods go to .com and take it for testing and find out for yourself why thousands of enterprises are making the move. Scroll back up to the top
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