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"What is the most effective way to increase my online presence?" This question is frequent among creators of content looking at ways to earn money for their works. Two solutions that are commonly used are digital marketing and social media advertising.
Breakdown: Digital Marketing vs. Social Media Advertising
What is Digital Marketing?
Digital marketing uses digital channels to advertise the brand of a creator, their products or services. This process encompasses a variety methods of marketing. These include:
- PPC or Pay-Per-Click (PPC) advertisement is campaign paid for which pushes your website towards the top of Google's results.
- SEO, also known as Search Engine Optimization (SEO) refers to the practice of building out your information and improving the user experience of your product pages. SEO helps organically boost your website's rankings to the top of results for search for customers who Google terms that are related to your company.
- Social Media Campaigns Paid social media ads (like Facebook Ads) provide a cross-over between digital marketing and social media ads. However, since they are implemented as a conventional marketing strategy, they are usually classified as digital marketing.
- Display advertising: A type of digital advertising that is available on social media platforms, display advertising involves the act of advertising on websites owned by third parties.
What is Social Media Advertising?
The realm of social media marketing is a $226 billion industry, according to Statistica. Social media advertising includes:
- Making content and using your online social presence to help promote your business
- Utilizing paid ads or alliances with influencers to promote brand awareness or product recognition and encourage sales. Although this can be confused with Social media Marketing, the main difference is this:
- If the promotional content is posted by a person (whether it be an influencer, or even your own page) This is considered to be social media marketing.
- If you have to pay the site to share the content you promote, it is social media marketing.
3 Reasons to Consider Digital Marketing
Even if you're primarily a social media content creator and marketer, digital marketing is beneficial in monetization. If you're in search of ways to boost the sales of your business, this is the way digital marketing can assist:
- Maintaining Control, Stability and independence: The social platforms are prone to change in a flash. When relying entirely on a social media site, your business lacks the ability to control certain aspects. Establishing a presence on every social media site will protect your business online.
- Reaching a Wider Audience advertising on social media can limit the reach of your message, especially among specific segments of the population. It is possible to reach a larger public with online marketing.
- Reviewing Your Target market: The sales possibilities could go beyond the reach of your social media followers. Even if your monetization relies on your social media brand It's time to rethink your target market. Let's take an example: that your audience is primarily younger. Students in high school or colleges can be reached easily via social media but are less likely to have the money to support your business. It is possible that sales are much easier when marketing to a larger audience. Digital marketing can help.
Potential Considerations: Why Digital Marketing May Not Be able to Help You
Digital marketing can be described as an investment of your time, money, or both. Before you dive into the world of digital marketing, it's important to know the extent to which your marketing strategies are in place to succeed. Here are three possible reasons why digital marketing could not be beneficial to your company.
- Branded Products: If your products only relate to the social media brands you have and you do not appear to have an extensive market beyond the social media community. In this case the digital marketing strategies you employ might be ineffective.
- Timinglines and Financing: Certain marketing efforts (like SEO) are investments that take years to build success. While PPC can provide quick results, it could also cost more in the beginning. While social media success is less reliable to predict, it might be your best outlet if you need the potential for both fast and inexpensive outcomes.
- Effective Social Media Marketing self-promotion of your business through social media is completely absolutely free. If your effort is productive, take the time to explore some ROI scenarios. Make sure the revenue you earn from digital marketing outweighs the overhead costs of these efforts.
3 Reasons Why Social Media Advertising Could Be the Right Choice For You
While more traditional sellers might be resistant to the new world of social media advertising, it can offer a variety of potential growth for your business.
- Cost: In some cases, social media advertising can be cheaper than traditional marketing methods. If you build a solid social media presence, self-promotion can present the opportunity for simple and inexpensive business marketing.
- Broader Reach: Social media advertising can give you a chance to connect with different audiences--especially younger demographics. If you are finding this part of your reach deficient then social media could be the ideal option for you.
- Social media provides a simple way to seamlessly reach potential clients across the world.
Possible Considerations: How Social Media Advertisement Might Not Help You
Similar to online marketing, social media advertising may not be suitable for all. Let's look at three reasons of why social media advertising could not work to your company.
- Regional Service Business Social media platforms typically have worldwide audience. An influencer's social media following is likely to be distributed across the United States or the world. If your company only provides clients in the area you are located the social media ads could not be the right choice for your business.
- Be wary of fake audiences Influencers on social media can have a strong selling power for advertising and partnerships. However, plenty of other "influencers" possess social media accounts that have bots or audience members who are paid. If this is the case the efforts you make to advertise are likely to result in little, if any sales.
- Changing Social Media Climates: The social media platform may be purchased, sold or altered substantially at any point. In the event that you put time or funds in social media marketing campaigns the results could go in a rut with an unexpected changes or modifications to the social media platform.