YouTube icon
Google Analytics is a free online application that offers a roadmap to success in the world of digital sales. For people who are who are new to online sales, Google Analytics can seem like the most intimidating part beginning. But, it's extremely simple to use with the right help. Here is a closer review of the 5 essential things you should know about Google Analytics tracking for eCommerce websites.
1: It's Easier Than It Looks
First thing to know when journeying into the world of Google Analytics is that it seems complicated and complex. Truthfully, it is much more simple than what it appears.
Google Analytics launched in November of 2005. Since its inception the software has evolved countless times--16 version updates were released in 2021 alone. Every time an update is released, Google Analytics becomes a little smarter and a lot more accessible to users. Actually, there are just 3 simple steps to configure your eCommerce tracker with Google Analytics.
2. How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the procedure of insinuating Google Analytics into your selling platform will depend on how well-suited your system is to the tool. For sites, it takes just 3 steps:
- Enable Enhanced eCommerce Tracking in Google Analytics
- Integrate the Google's Global Site Tag Into Your Products
- Enable Google Analytics eCommerce Tracking In Your Marketplace Settings
You can read our full tutorial (with pictures) for setting up Google Analytics tracker here.
3. Why do I Need Google Analytics for my eCommerce?
The more information you can gather to drive your sales the more effective. Without accurate details, your website is operating in the dark. The tool can help sellers comprehend how customers interact across their apps and websites. Google Analytics will tell you:
- How many views certain items have received, allowing you to know where to ramp up production.
- What is the source of your traffic via? Are users able to access your site through a link on your social media sites? Do they search online? Understanding how customers find them can assist you in expanding and improve your selling strategies.
4: How Accurate is Google Analytics eCommerce Tracking?
Request that the app do not record? It is tracking that fuels Google Analytics' fire. When people block cookies or opt-out of tracking, Google Analytics will go blind on their data. Consequently, there is every chance that your website has witnessed greater number of interactions from users than Google Analytics reports.
The data Google Analytics can track is incredibly exact. Google Analytics has an automated filter that excludes bots as well as spiders (web crawlers that are operated by search engines) from data.
5: What Do I Get Help with Google Analytics?
also has paid services which you can use for Google Analytics help:
- Grow Membership Level: Our Grow membership levels include the ability to receive 1-on-1 assistance from professionals--which extends to questions about Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated professional assigned to your account. They will guide your Google Analytics setup or help you resolve any problems you might encounter using the system.
What About Google Analytics 4.
Like we said, Google Analytics is constantly evolving--and Google is currently in the process of a major platform transition. The latest Google Analytics 4 offers updated privacy features, improvements in integrations, improved trackingand better insights fueled by Google's machine learning technology. Google's eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Be on the lookout for our GA4 guide, which will be out in the near future.